Craft that earns its place
Short projects where I built or rebuilt the visual identity from scratch, translating brand into web. Type choices, color systems, layout decisions, all the things that make a product feel cohesive and intentional instead of assembled from defaults.
Therapp
Physical therapy app, 2025The original app had aged out. Fragmented structure and technical debt made the experience hard to sustain for both therapist and patient. I took an incomplete UX proposal and designed the full interaction layer: therapists build flexible routines and review patient records, patients follow guided exercises and track their own progress.
Bond
Aesthetics booking, iOS, 2019Full interaction design for the iOS app, with a look and feel built from scratch for a premium, style-conscious audience. Two-color system, full-bleed photography, and a typographic scale doing all the work with almost no chrome.
Verizon
Consumer web and mobile, 2014Adapted Verizon's updated brand identity to the web and iOS app during their major visual refresh. Offers, plan management, and self-serve data flows brought in line with the new system — working within the enterprise design language rather than around it.
Academia Nauta
B2B learning platform, 2026Full interaction design and a new brand identity for a B2B audience — businesses looking to upskill their teams. The system needed to read as credible and professional for decision-makers while staying grounded enough to feel approachable.